Upload your image and the tool will overlay a grid. Facebook has a very strict rein on the sort of sexually suggestive imagery that can be present in a Facebook ad. Just look at the list of rules you have to keep in mind for every ad! This is because alcohol restrictions vary from country to country. We’ve gone over the rules time and again, and we’re here to share the most recent updates on Facebook’s policies and demystify once and for all why ads do and don’t get approved. Make Sure Your Landing Page Functions and is Relevant, 8. There are two main reasons why you’ll get this notification. I have my paid ads set up so that I can promote my organic traffic sources. Select Ad Center. Inappropriate targeting will get your ad rejected. It doesn’t matter if Facebook decides to take issue with some minor quality of one of your ads and blocks the whole campaign. Running Facebook ads means at some point you’ll have ads that are not approved for one reason or another. You can follow all of them you’re aware of, you can follow an ad template to make something positively attractive, and you can optimize your audience, copy and image to hell and back. This leads to some illogical practices. There are three primary reasons why this might trigger. Brand New Facebook Account. When enough ads are reported and they all share something in common, Facebook will ban whatever is causing the reports, and marketers simply have to adapt. Way Too Much Text in Your Image. Advertising exercise equipment, lingerie, or supplements with a healthy looking woman in a bikini is probably fine. It’s a problem that grew out of past abuse and has been left in an illogical place. That killer headline you put on the image of your ad? Rather than asking you to know the laws for each area you target, Facebook handles it invisibly and simply asks you to flag yourself appropriately. Whether you’re selling directly through Facebook with BigCommerce and advertising for those products, or running FB ads for a Shopify plus store or any other kind of website, here are 10 possible reasons Facebook disapproved your ad. The good news is that most of them are common sense and putting a little thought and ethics into your practice will go a long way. The Facebook logo, the Like button and thumb, the Instagram logo, the YouTube logo, the Twitter logo, and any other marks are all registered trademarks of their respective owners. It’s not the end of the world, but sometimes it can be confusing for those of us who are genuinely trying to do the right thing. You need your name, email address, service name, parent company, link to the site or app, expected ad spend, and ad account ID. Get new fans and potential customers without expensive ads. The disconnect between “I’ll get to see a video” and not seeing a video is huge, and it drives people to disengage with the ads, report the ads, and trust the ads system less than they already do. Want to share a company announcement with your peers? You can’t promote illegal stuff 57. There are a lot of draconian rules in place, mostly stemming from past methods of abuse or complaints Facebook gets. If you opt for a landing page or a website, remember that Facebook looks at those too and might not be happy with what they find. My website get’s nearly all of its traffic by organic sources. They’re made to look like an attractive video, but when you click to play the video, you’re instead taken to a landing page you didn’t intend to visit. Your ad will go through the ad review process again. If you have checked six or more boxes, you have more than 20% text on your image, and it’s very likely that your image will be rejected until you edit it. -Facebook Advertising Guidelines, The top 5 reasons your ad was rejected by Facebook. Make Sure You’re Not Referencing People Directly, 5. for their business and It’s going to be a big official process to get it, so you want to keep it on hand. In Ads Manager, go to the ad level and click on Edit on your ad. new fans For years, Facebook has had a “20% text” rule for their advertising. Well, have you ever seen one of those ads that looks like a video player, complete with a big play button in the middle? They crop up all over the place on niche video sites, in pop-unders, and on adult sites. Facebook. If you believe that an item was incorrectly rejected, you can request a second review. If the page doesn’t exist, you’ll get a rejected ad. Facebook ads are an amazing way to draw in new customers and brand fans quickly. If your ad gets a lot of negative feedback, Facebook might remove it 55. And cross your fingers that your account doesn’t get shut down. Review rejected products: You can look at which items were rejected in Commerce Manager. When things go wrong with your Facebook ads, it typically falls into two categories: disapproved ads or disabled account. Make Sure You’re Not Using Another Company’s Trademarks, 7. The top 5 reasons your ad was rejected by Facebook. All of this allows Facebook to filter out exploitive or dangerous sites. You also need a bunch of more free-form answers, like a description of the service, your role in the business, what other agencies you work with, the billing structure, and how users are matched. For example, Facebook may say that your ad has something to do with cryptocurrency, and if that’s completely wrong, you can quickly dispute that. Make Sure Your Image Complies With 20% Text Rules, 4. I’ve seen marketers go all-out with avoiding all of those topics in their copy, which is a safe way to go, through it does limit you a bit. If you ask yourself this every time, you won't run questionable creative and you'll keep your account longer. This is because Facebook will check the destination of the URL to make sure it works and that it’s relevant to the content and copy of the ad. This often times happens if you use curse words, point to someone else's website, or promote violence or nudity. I hope everybody's having a nice weekend. Find the ad that wasn't approved and select View Results. Alcohol is simultaneously the biggest and most complicated example. Anything implying impending intercourse is out. This hands down is one of the top reasons most ads are rejected. Sometimes good ads are rejected or bad ads are approved. 11 Tips to Fix a Facebook Ad That Was Rejected 1. Facebook Ads and Instagram Ads can be complicated, but you can remove the guesswork from the equation with the right automation tools. All rights reserved. If your ad has been rejected and you think you meet all the guidelines – and you know you meet the one they emailed you about – or if your ad has been rejected several times now, you can file an appeal. Learn how to request a review of a rejected item in your catalog. First of all, if you had a business manager account, & you get one of your ad accounts banned, then yes you can still run ads on other accounts, but again your trust score for that entire BM account is now much lower, so other ad accounts simply may not last long. Here Are Some Possible Reasons . We have a catalog of 300+ items selling on IG and FB, out of the sudden products are being rejected in masses. If your ad provides no value, then it wont "give the user a good experience on Facebook". Facebook ads are a tricky system. Make Sure You Have Permission for Restricted Topics, 11 Tips to Fix a Facebook Ad That Was Rejected, check out Jon Loomer’s rant/guide on the 20% text rule, avoid having something like this happen again, very specific set of rules about the use of their brand assets. Ad doesn’t adhere to guidelines. Facebook Advertising has grown at an incredible rate. Any other type of content that is not restricted or banned on Facebook entirely but has laws at a local, state, or federal level that regulate the age a user needs to be in order to obtain the content, will need to be restricted. What do I mean? The positioning within those arbitrary boxes are what matters. Anything picturing an adult toy or piece of suggestive equipment is out. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Try to keep your ad destination within the Facebook site and develop apps to emulate your site on Facebook if needed. I have an organic traffic strategy now. That is, when users click on your ad, they are taken... 2. It doesn’t matter if you have one large headline with three words taking up ten boxes, or 15 sentences in 10 point font taking up five; the amount of text, the size of it, and what you say matters very little. You can check an image yourself by using a simulated version of the grid tool here. You can stop these ads from appearing in your mobile App and desktop. We are not affiliated with Facebook, YouTube, Instagram, or Twitter. Facebook has age targeting rules for a number of different types of items you might want to promote. One single letter can be as much as a 5% different in text, so positioning becomes insanely important. So if you’re sure Facebook ads are going to work and you’ve got your account suspended, that might be a sign that maybe Facebook Ads aren’t worth messing with. 8 Reasons Why Your Facebook Ads Are Being Rejected. Make Sure You’re Not Advertising Prohibited Content Facebook has a lot of rules about the kinds of content you can... 2. This one is a simple one. If you’re trying to run a gambling site, dating site, or otherwise restricted content that is allowable with specific permission from Facebook, make sure you have that permission from Facebook. If so, stop it, go turn yourself in to Internet Prison, and see the error of your ways. LinkedIn is looking to help professionals and businesses better prepare for coming industry shifts with its new LinkedIn Learning Hub. 1. The free newsletter covering the top industry headlines. Are Your Facebook Ads Getting Rejected? Facebook has a lot of rules about the kinds of content you can promote and the kinds of images you can use to promote it. Anything involving intercourse is out. I’ll go ahead and summarize them here, but you can read more about them in the ad guidelines that I linked above. Facebook primarily wants to avoid having something like this happen again. Companies all around the world trust Boostlikes. Make Sure Your Image Isn’t Sexually Suggestive, 9. However, when you run ads – and when you create your page – you need to specify that you are an alcohol page and that you are promoting alcohol. We get this policy violation: "Listings may not promote the buying or selling of animals." Click on each square that has text in it. This should be used as a last resort, or in cases where you suspect an automatic rejection and that it was in error. Not gonna happen if it takes up more than 20% of the image. You'll receive an email from Facebook that explains why your ad was rejected, so you should use that info to guide you during your editing. Starting in 2009, ads were responsible for under $1 billion. Here are 9 reasons Facebook might kill your ad and even ban your account. I can’t run an ad for Coke, I can’t run an ad for Nike, and I can’t run an ad for Facebook. Anything involving genitalia or exposed sexual characteristics is right out. Make Sure You’re Not Advertising Prohibited Content, 2. If you create a new advertising account to run the same ads after they were restricted on a previous account Make Sure You’re Not Violating Age Targeting Rules Facebook has age targeting rules for a number of different types... 3. Just follow a few “ Ad Preferences ” present in you Facebook Settings. That’s fine, if your ad says something like “Services for Rich White 20-Somethings.” On the other hand, if you were to run an ad that says “Hang Out With Other Rich White 20-Somethings” you’d be implying that the viewer specifically meets that demographic. Make changes to your ad and select Save Changes. Supplements are another example. I posted an ad for a singer for our band on Facebook. Facebook isn’t happy when ads contain more than 20% text. As part of our Social Media toolkit, our ad management tool will warn you if any of your ads are performing poorly or have been rejected by Facebook so that you can react quickly and accordingly. Take a break from Facebook ads for a couple of weeks, and when you come back to them, start off slow with ads that have no chance of getting disapproved. There’s only so much you can do to keep within those guidelines. You can’t impersonate others 59. You can check the status of your ad accounts, Business Manager accounts, commerce accounts, catalogues and Pages in Account Quality, which you can access when signed in to your Facebook account. You'll receive an email from Facebook that explains why your ad was rejected, so you should use that info to guide you during your editing. For a detailed example of the rule and how a simple change in positioning and size can make a huge difference, check out Jon Loomer’s rant/guide on the 20% text rule. You can’t imitate, say, a form where the user could fill in their email address, because the image is not a form and the user cannot input their data on the ad. Display url doesn’t match the destination website or page url. Facebook ads are undeniably an easy way to grow your fan base, which directly relates to new customers. Heck, his logo – entirely text – doesn’t count as text. Editing your Facebook ads and saving your changes will resubmit the ad to be reviewed again. Even if they do, it’s against the rules of Facebook ads to imply that knowledge. It’s particularly annoying when your ads are rejected but you have very little idea of why.
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